Over my 2+ years at Accenture Federal Services/Fjord, I worked as a project manager and team lead for service design, product design, and rapid prototyping engagements with 7 clients across 4 agencies.
As the project manager, I worked with the Design Leads and clients to set and execute strategies for the projects. I facilitated Agile sprint meetings, ad hoc discussions, and planned workshops with my clients and teams.
Across the projects, I also supported research and design efforts, and wrote and edited the deliverables we produced.
Service Design Engagement —Research Readout
Role: Creative direction, writing, and editing
Service Design/Rapid Prototyping Engagement — Research Readout
Service Design Engagement — Findings & Recommendations Report
In 2019, Pew Research Center wanted to expand their reach with the general public via newsletters while using all the information already available within their archives. I collaborated with the Engagement Editor to create automated email series intended to teach readers about various topics within Pew Research Center’s wheelhouse.
We pitched the idea to leadership and created a proof of concept over a few months. To do this, I managed a cross-disciplinary team in ideation, content creation, design, review and release of the email course. This included:
Creating a project plan
Editing email course content
Collaborating with a graphic designer to produce the template design
Researching and developing a strategy for implementing these newsletters within MailChimp
Setting up and publishing the emails and landing pages
In the midst of working from home during COVID-19, the Accenture Federal Digital Studio morale committee wanted to gift the Studio team something unique and uniting. Because the Studio previously held Thanksgiving potlucks in person, the idea to create a cookbook of special holiday recipes was born. We had also recently lost a member of the Studio who was an avid baker and wanted to create the book in her memory.
I led the team in the creation of the cook book by creating a project plan, building a team of volunteers to help design the book and gather recipes, laying out content, providing art direction, editing the content, and coordinating the printing and delivery of the books.
We created the 70-page book with around 40 recipes and sent it to print in less than a month. The books were delivered to each Studio member’s home in early January. We got wonderful feedback about how special the book was and how it helped bridge some of the gap created by the distance created by COVID.
Researchers at Pew Research Center wanted to create an interactive, digestible way for journalists and policy makers to engage with new data on foreign graduates of U.S. higher educational institutions who worked or sought employment under the a U.S. government program after graduation.
I led a team of researchers, designers, and developers to take on the challenge over three months from initial idea to final product.
Through various brainstorm sessions, I worked with the team to identify the goal and target users of this data and product. From there, I led discussions on the design and content of the product, which went through various iterations throughout the process.
Our goal for the website was to showcase the history of land rights in relation to the initial projects funded by the Tenure Facility. I worked with web developer consultants as well as internal and external stakeholders to develop a storytelling template. Its first implementation was the history of Indigenous Peoples’ land rights in Indonesia. This involved:
Determining key audiences/users and their needs, as well as functionality and content requirements for the template. As we built the template, we also input information for the first use, the Indonesia timeline.
Gathering photos, writing, and editing copy, and working with video producers to create videos for the timeline.
Managing the feedback and design ideation process between our consultants and our internal team.
Presenting the timeline to key stakeholders for review and approval.
Rights and Resources Initiative is a global coalition of over 150 organizations dedicated to advancing land and resource rights of Indigenous Peoples, Afro-descendant Peoples, local communities, and women.
In 2016, I led a redesign of the organization’s website. The site was behind in design and technical best practices, organized in a confusing way, and failed to portray the global coalition’s work, impact, and reach. In order to effectively execute the website’s refresh, I managed and followed a multi-step process, which included:
Examining the website’s Google Analytics data to determine key content areas and conducting interviews with staff to identify the main concerns with the design and functionality of the existing site.
Using the gathered information to develop an infrastructure for the site and create a sitemap and early wireframes for key pages.
Auditing the content on the site to map out which pages needed to be edited, translated into French and Spanish, or created from scratch.
Developing a contract and project plan with web developer consultants to execute the rebuild of the site.
Writing, editing and designing content for the site, including page text, new audience icons, and header images.
Managing the review, editing, and debugging of the site by liaising with the web development consultants as well as internal and external stakeholders.
The Rights and Resources Initiative (RRI), Oxfam, and the International Land Coalition formed the Land Rights Now Alliance, which has hundreds of indigenous, community and non-governmental organization partners, to work towards securing indigenous and local community lands globally.
In March 2016, the Alliance launched with a campaign that included a social media push. To support the launch, I identified key quotes, facts and photos from our promotional materials to highlight in social media graphics.
Then, I created a template for future products and a complete social media package for the launch, which included eight graphics in three languages, as well as a gif.
I also helped draft and edit social media language. I collaborated with representatives from each of the founding organizations for photo rights and content approvals. We shared the materials with members of the Alliance for widespread use.
In August 2016, the Alliance held a mobilization to encourage action on the ground and share stories from communities around the world. Using the same process as before, I designed four graphics to share in three languages, drafted and edited social media language, and helped organize a posting schedule to share with all member organizations.
PBS Arts is a content vertical for PBS’ national brand. In 2015, I audited the original PBS Arts website, reviewing over 80 program pages as the first step towards refreshing the site.
Then I created an action plan for the site content: retire, move or update the program pages. Afterward, I restructured the site and the various pages using a newer template available in the custom content management system.
To round off the refresh, I collaborated with the design team to create a new aesthetic for the PBS Arts brand, which resulted in new graphics for the site and other digital presences.
In addition to taking over the management of the site, I took ownership of the PBS Arts Twitter, where I helped grow monthly impressions by over 225 percent in a three month period.
To keep both the site and Twitter up-to-date, I created a schedule for regular updates and analytics monitoring, using tools like Hootsuite, Crowdtangle and Google Analytics.
True North Magazine, a magazine conceptualized by students in a joint design and writing course at UNC-Chapel Hill in 2014, focused on the emerging volunteer travel movement, or voluntourism. In the creation of the magazine, we strived to keep readers informed about trends in the movement.
As the iPad Director for the design class, I led the creation of both the print and iPad magazine, with the Editor-in-Chief and Art Director, over the course of four months. In order to turn our content into a unique digital experience, I taught myself techniques for interactive iPad design in Adobe InDesign and then worked with the other designers and the writers to build features. I also created a visual style guide and edited various versions of all the pages before preparing them for print and inclusion in the Apple App Store.