RRI website redesign

RRI website redesigned pages

Problem to solve:

Rights and Resources Initiative is a global coalition of over 150 organizations dedicated to advancing land and resource rights of Indigenous Peoples, Afro-descendant Peoples, local communities, and women.

In 2016, I led a redesign of the organization’s website. The site was behind in design and technical best practices, organized in a confusing way, and failed to portray the global coalition’s work, impact, and reach.


In order to effectively execute the website’s refresh, I managed and followed a multi-step process, which included:

  1. Examining the website’s Google Analytics data to determine key content areas and conducting interviews with staff to identify the main concerns with the design and functionality of the existing site.
  2. Using the gathered information to develop an infrastructure for the site and create a sitemap and early wireframes for key pages.
  3. Auditing the content on the site to map out which pages needed to be edited, translated into French and Spanish, or created from scratch.
  4. Developing a contract and project plan with web developer consultants to execute the rebuild of the site.
  5. Writing, editing, and designing content for the site, including page text, new audience icons, and header images.

    RRI website redesign icons
  6. Managing the review, editing, and debugging of the site by liaising with the web development consultants as well as internal and external stakeholders.


The site was reorganized with a focus on providing the different audience types with the most relevant content. It was rebuilt with a more accessible design that used more white space, larger text, and more clear interface language, making the site a better experience for users.

Rights and Resources Initiative new site map.
2016-17 version of the RRI WEBSITE
Updated 2016-17 version of the RRI website
Previous version of the RRI WEBSITE
2013 version of the RRI website

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