Hi there!

I’m Ariana Rodriguez-Gitler (she/her), a trusted creative partner for mission-driven organizations and small businesses that need guidance on developing and executing new creative projects.
Ariana R-G: A smiling latina woman with dark brown hair and tan skin wearing a red hairband and lace earrings.

About me

I’ve worked with various organizations, including Pew Research Center, PBS, and Accenture Federal Services, to support their engagement, publication, research, and operation needs using collaborative, human-centered design practices.

My professional and personal backgrounds are as diverse as my interests, and you’ll see me bring my whole, multi-passionate self to every project I take on.

I offer a range of services that are tailored to meet your specific goals and needs. Reach out to talk about what a multi-faceted engagement can look like.

When I’m not working with clients, I support my local creative community by serving on the volunteer board of AIGA DC. I also create mixed media art exhibited at multiple Shop Made in DC gallery events and sold online and at local markets.

My values


I work closely with you to understand your unique needs, challenges, and goals. I see myself as a partner in your success, meaning your input, feedback, and ideas are valuable at every stage of the project. I’m committed to keeping you engaged throughout the process, using a co-create approach so we can leverage each other’s strengths.


I am passionate about learning and exploring new ideas and bring that same spirit of curiosity to my work with you. By asking questions, challenging assumptions, and exploring new possibilities, I uncover new opportunities and find innovative solutions to complex problems.


By taking the time to really listen to your needs, concerns, and goals, I provide customized solutions that work for you and deliver the results you’re looking for.


I commit to being open, honest, and straightforward in all interactions with you, so you can make informed decisions about your business. I believe transparency is the key to a successful partnership, whether it’s sharing my thought process, providing regular updates, or being upfront about any challenges I encounter.

My approach

The way I approach a project will vary depending on the challenge at hand. Usually, my process includes human-centered design, co-creation, storytelling, and data analysis applied in the following phases:

  1. Inspiration
    • Conducting research and interviews, developing comparative analyses, and analyzing data to understand your needs and challenges.
    • Clearly articulating the problem to be solved with consensus from stakeholders.
  2. Ideation
    • Working collaboratively with stakeholders to generate ideas that could solve the problem.
  3. Implementation
    • Building prototypes and putting them into practice.
    • Iterating and improving based on feedback.