Ariana R-G

Illustration of a bird flying.

Hi there!

I’m Ariana (she/her), a trusted creative partner for small and mid-level mission-driven organizations that need guidance on developing and executing new creative projects. I specialize in collaborating with partners on creative strategy, audience engagement, and project deployment.

I’ve worked with mission-driven organizations, including Pew Research Center, PBS, and Accenture Federal Services, to support their engagement, publication, research, and operation needs using human-centered design practices.

I offer a range of services that are tailored to meet your specific goals and needs. Reach out to speak with me about what a multi-faceted engagement can look like.

When I’m not working with clients, I support my local creative community by serving on the AIGA DC board. I also create mixed media art exhibited at multiple Shop Made in DC gallery events and sold online and at local markets.

Ariana R-G: A smiling latina woman with dark brown hair and tan skin wearing a red hairband and lace earrings.

My values

Collaboration

I work closely with you to understand your unique needs, challenges, and goals. I see myself as a partner in your success, meaning your input, feedback, and ideas are valuable at every stage of the project. I’m committed to keeping you engaged throughout the process, using a co-create approach so we can leverage each other’s strengths.

Curiosity

I am passionate about learning and exploring new ideas and bring that same spirit of curiosity to my work with you. By asking questions, challenging assumptions, and exploring new possibilities, I uncover new opportunities and find innovative solutions to complex problems.

Empathy

By taking the time to really listen to your needs, concerns, and goals, I provide customized solutions that work for you and deliver the results you’re looking for.

Transparency

I commit to being open, honest, and straightforward in all interactions with you, so you can make informed decisions about your business. I believe transparency is the key to a successful partnership, whether it’s sharing my thought process, providing regular updates, or being upfront about any challenges I encounter.

My approach

I customize my approach to fit the unique needs of each client and project. While my process will be uniquely adapted to the challenge, it tends to include human-centered design, co-creation, storytelling, and data analysis, using the following phases:

  1. Inspiration
    • Conducting research, interviews, comparative analyses, and data to understand your needs and challenges.
    • Clearly articulating the problem to be solved with consensus from stakeholders.
  2. Ideation
    • Working collaboratively with stakeholders to generate ideas that could solve the problem.
  3. Implementation
    • Building prototypes and putting them into practice.
    • Iterating and improving based on feedback.

Let’s connect

Interested in working together or learning more? Please reach out.