In June 2019, Pew Research Center released new data on unauthorized immigrants. As part of the promotion and outreach strategy, I led a team of researchers and a video producer/editor to create an explainer video.
I managed the entire process of producing this video from initial concept to script creation to publication plans.
As a first step, I led brainstorming sessions to identify the target audience and goal for the video. The final video was produced to engage the general public by explaining the how and why behind the new data in a simplified way.
I then wrote the script, managed the schedule, assisted during filming, and facilitated the feedback process among all stakeholders.