In 2019, Pew Research Center wanted to expand its reach with the general public via newsletters while using all the information already available within its archives. I collaborated with the Engagement Editor to create automated email series intended to teach readers about various topics within Pew Research Center’s wheelhouse.
We pitched the idea to leadership and created a proof of concept over a few months. To do this, I managed a cross-disciplinary team in ideation, content creation, design, review, and release of the email course. This included:
- Creating a project plan
- Editing email course content
- Collaborating with a graphic designer to produce the template design
- Researching and developing a strategy for implementing these newsletters within MailChimp
- Setting up and publishing the emails and landing pages
- Producing a video ad for our first course
After our pilot course on U.S. immigration was released, I organized and participated in a panel at the Online News Association’s 2019 conference titled, “Use Email Automation to Deliver Mini-Courses and Activate Your Archives.” Alongside other newsletter editors I recruited, I shared learnings from the experience of going through our pilot. I also prepared the presentation slides and one-sheet guide with best practices and tips for attendees.
Pew Research Center now has 4 email course series available.