Problem to solve:
In 2019, Pew Research Center wanted to expand its reach with the general public via newsletters while using all the information already available within its archives. I collaborated with the Engagement Editor to create an automated email series intended to teach readers about various topics within Pew Research Center’s wheelhouse.
We pitched the idea to leadership and created a proof of concept over a few months. To do this, I managed a cross-disciplinary team in ideation, content creation, design, review, and release of the email course. This included:
- Creating a project plan
- Editing email course content
- Collaborating with a graphic designer to produce the template design
- Researching and developing a strategy for implementing these newsletters within MailChimp
- Setting up and publishing the emails and landing pages
- Producing a video ad for our first course
After our pilot course on U.S. immigration was released, I organized and participated in a panel at the Online News Association’s 2019 conference titled, “Use Email Automation to Deliver Mini-Courses and Activate Your Archives.” Alongside other newsletter editors I recruited, I shared learnings from the experience of going through our pilot. I also prepared the presentation slides and one-sheet guide with best practices and tips for attendees.
Pew Research Center now has 4 email course series available.