In 2016, I led Rights and Resources Initiative’s website visual and content redesign. The site was steps behind in design and technical best practices, organized in a confusing way, and failed to portray the global coalition’s work, impact and reach. In order to effectively execute the website‘s refresh, I managed and followed a multi-step process.
- I examined the website’s Google Analytics data to determine key content areas and conducted interviews with staff to identify the main concerns with the design and functionality of the existing site.
- Then, I used the gathered information to develop an infrastructure for the site and create a sitemap and early wireframes for key pages.
- I audited the content on the site to map out which pages needed to be edited, translated into French and/or Spanish, or created from scratch.
- Then, I developed a contract and plan with web developer consultants to execute the rebuild of the site.
- I wrote, edited and designed content for the site, including page text, new audience icons, and the home page header image.
- Then, I managed the review, editing, and debugging of the site by liaising with the web development consultants as well as internal and external stakeholders.