RRI Website Redesign

RRI website redesigned pages

Rights and Resources Initiative is a global coalition of over 150 organizations dedicated to advancing land and resource rights of Indigenous Peoples, Afro-descendant Peoples, local communities, and women.

In 2016, I led a redesign of the organization’s website. The site was behind in design and technical best practices, organized in a confusing way, and failed to portray the global coalition’s work, impact, and reach. In order to effectively execute the website’s refresh, I managed and followed a multi-step process, which included:

  1. Examining the website’s Google Analytics data to determine key content areas and conducting interviews with staff to identify the main concerns with the design and functionality of the existing site.
  2. Using the gathered information to develop an infrastructure for the site and create a sitemap and early wireframes for key pages.
    Digital | RRI Website Redesign: Sitemap
  3. Auditing the content on the site to map out which pages needed to be edited, translated into French and Spanish, or created from scratch.
  4. Developing a contract and project plan with web developer consultants to execute the rebuild of the site.
  5. Writing, editing and designing content for the site, including page text, new audience icons, and header images.
    Digital | RRI Website Redesign: Audience Icons
  6. Managing the review, editing, and debugging of the site by liaising with the web development consultants as well as internal and external stakeholders.
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2016-17 Design of the RRI website
Digital | RRI Website Redesign: Old Site
2013 Design of the RRI website

PBS Arts Refresh

PBS Arts banner

PBS Arts is a content vertical for PBS’ national brand. In 2015, I audited the original PBS Arts website, reviewing over 80 program pages as the first step towards refreshing the site.

Then I created an action plan for the site content: retire, move or update the program pages. Afterward, I restructured the site and the various pages using a newer template available in the custom content management system.

To round off the refresh, I collaborated with the design team to create a new aesthetic for the PBS Arts brand, which resulted in new graphics for the site and other digital presences.

In addition to taking over the management of the site, I took ownership of the PBS Arts Twitter, where I helped grow monthly impressions by over 225 percent in a three month period.

To keep both the site and Twitter up-to-date, I created a schedule for regular updates and analytics monitoring, using tools like Hootsuite, Crowdtangle and Google Analytics.

Comparison-PBS_Arts
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