RRI Website Redesign

In 2016, Rights and Resources Initiative’s website was steps behind in design and technical best practices, organized in a confusing way, and did not accurately portray the global Coalition’s current work, impact and reach. In order to effectively execute the website‘s visual and content refresh, I managed and followed a multi-step process, which included:

  1. Examining the Google Analytics data from the website to determine key content areas and speaking with staff to identify the main concerns with the design and functionality of the existing site.
  2. Using the gathered information to develop an infrastructure for the site and create a sitemap and early wireframes for key pages.
    Digital | RRI Website Redesign: Sitemap

  4. Auditing the content on the site to map out which pages needed to be edited, translated into French and/or Spanish, or created from scratch.
  5. Developing a contract and plan with web developer consultants to execute the rebuild of the site.
  6. Writing, editing and designing content for the site, including page text, new audience icons, and the home page header image. Conducting an image search to select photos for the various page headers that matched the RRI brand and mission.
    Digital | RRI Website Redesign: Audience Icons

  8. Managing the review, editing and debugging of the site by liaising with the web development consultants as well as internal and external stakeholders.
Digital_RRI Website Redesign_New Site
2016-17 Design of the RRI website
Digital | RRI Website Redesign: Old Site
2013 Design of the RRI website

PBS Arts Refresh

PBS Arts is a content vertical for PBS’ national brand. In 2015, I audited the original PBS Arts website, reviewing over 80 program pages as the first steps towards refreshing the site. Then I created an action plan for the site content: to either retire, move or update the program pages. Afterward, I restructured the site and the various pages using a newer template available in the custom content management system.

To round off the refresh, I collaborated with the design team to create a new aesthetic for the PBS Arts brand, which resulted in new graphics for the site and other digital presences.

In addition to taking over the management of the site, I took ownership of the PBS Arts Twitter, where I helped grow monthly impressions by over 225 percent in a three month period.

To keep both the site and Twitter up-to-date, I created a schedule for regular updates and analytics monitoring, using tools like Hootsuite, Crowdtangle and Google Analytics.