The Rights and Resources Initiative (RRI), Oxfam and the International Land Coalition formed the Land Rights Now Alliance, which has hundreds of indigenous, community and non-governmental organization partners, to work towards securing indigenous and local community lands globally.
In March 2016, the Alliance launched with a campaign that included a social media push. To support the launch, I identified key quotes, facts and photos from our promotional materials to highlight in social media graphics. Then, I created a template for future products and a complete social media package for the launch, which included eight graphics in three languages, as well as a gif. I also helped draft and edit social media language. I collaborated with representatives from each of the founding organizations for photo rights and content approvals. We shared the materials with members of the Alliance for widespread use.
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In August 2016, the Alliance held a mobilization to encourage action on the ground and share stories from communities around the world. Using the same process as before, I designed four graphics to share in three languages, drafted and edited social media language, and helped organize a posting schedule to share with all member organizations.
