Social Media | Ariana R-G

The Rights and Resources Initiative (RRI), Oxfam, and the International Land Coalition formed the Land Rights Now Alliance, which has hundreds of indigenous, community and non-governmental organization partners, to work towards securing indigenous and local community lands globally.

In March 2016, the Alliance launched with a campaign that included a social media push. To support the launch, I identified key quotes, facts and photos from our promotional materials to highlight in social media graphics.

Then, I created a template for future products and a complete social media package for the launch, which included eight graphics in three languages, as well as a gif.

I also helped draft and edit social media language. I collaborated with representatives from each of the founding organizations for photo rights and content approvals. We shared the materials with members of the Alliance for widespread use.

Land Rights Now Vicky Tauli-Corpuz Tweet

In August 2016, the Alliance held a mobilization to encourage action on the ground and share stories from communities around the world. Using the same process as before, I designed four graphics to share in three languages, drafted and edited social media language, and helped organize a posting schedule to share with all member organizations.

PBS Arts is a content vertical for PBS’ national brand. In 2015, I audited the original PBS Arts website, reviewing over 80 program pages as the first step towards refreshing the site.

Then I created an action plan for the site content: retire, move or update the program pages. Afterward, I restructured the site and the various pages using a newer template available in the custom content management system.

To round off the refresh, I collaborated with the design team to create a new aesthetic for the PBS Arts brand, which resulted in new graphics for the site and other digital presences.

In addition to taking over the management of the site, I took ownership of the PBS Arts Twitter, where I helped grow monthly impressions by over 225 percent in a three month period.

To keep both the site and Twitter up-to-date, I created a schedule for regular updates and analytics monitoring, using tools like Hootsuite, Crowdtangle and Google Analytics.