Problem to solve:
In March 2016, the Rights and Resources Initiative (RRI), Oxfam, and the International Land Coalition formed the Land Rights Now Alliance, which has hundreds of indigenous, community, and non-governmental organization partners, to work towards securing indigenous and local community lands globally.
To launch the Alliance and announce the goals and work that it would be doing, we needed to create a campaign that included a social media push.
Process:
To support the launch, I identified key quotes, facts, and photos from promotional materials to highlight in social media graphics.
Then, I created a template for future products and a complete social media package, which included eight graphics in three languages, as well as an animated gif.
I also helped draft and edit social media language. I collaborated with representatives from each of the founding organizations for photo rights and content approvals. We shared the materials with members of the Alliance for widespread use.
Outcome:
In August 2016, the Alliance held a mobilization to encourage action on the ground and share stories from communities around the world. With the established process from the launch, I was able to efficiently design and prepare four graphics with social media language in three languages and help organize a posting schedule to share with all member organizations.
