DIGITAL | WhichWayNC | Introducing WhichWayNC

Introducing WhichWayNC
As part of a launch campaign for WhichWayNC.com, a mobile-optimized North Carolina politics website run out of the Reese News Lab at UNC-Chapel Hill, I created this promotional video using Illustrator and After Effects. We displayed the video with a countdown on a landing page in the lead up to the website launch and promoted it on social media to get buzz for our project.

I also designed flyers that were distributed around campus in the week before our launch.

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