DIGITAL | WhichWayNC | Branding


Using the keywords the team generated to describe the website and project, I developed a color and font scheme, as well as designed a variety of potential logos. Once the logo was chosen by the team, I created icons and banners for Twitter, Facebook and YouTube. These icons furthered the brand’s online presence.

As part of the design of the website, I helped create icons for each of the blog categories — Daggumit, Lobbying the Legislature, Service Station, Listing the Facts, Polling Numbers and That’s What They Said.

Click the Twitter and blog images to view the branding in context.

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