In collaboration with the PBS Food website manager, we experimented with two different Pinterest campaigns.
- Promoted Pins: I designed the graphic for the first pin PBS promoted. The goal of the campaign was to boost traffic back to the PBS Food site from Pinterest. The graphic used elements of a recipe for Candy Corn Cookies from the website to entice Pinterest users to learn more on the PBS Food site. I then turned the Photoshop document into a reusable template for future posts.
- Pinterest Contest: I designed graphics for a Summer Cookout Contest on Pinterest, including images for the widget embedded on the PBS site and for promotion on Pinterest. I worked with the PBS Food website manager to select the pins to display in the contest portal for the best visual appearance as well as widest reach and engagement.