RRI Website Redesign

Rights and Resources Initiative is a global coalition of over 150 organizations dedicated to advancing land and resource rights of Indigenous Peoples, Afro-descendant Peoples, local communities, and women.

In 2016, I led a redesign of the organization’s website. The site was behind in design and technical best practices, organized in a confusing way, and failed to portray the global coalition’s work, impact, and reach. In order to effectively execute the website’s refresh, I managed and followed a multi-step process, which included:

  1. Examining the website’s Google Analytics data to determine key content areas and conducting interviews with staff to identify the main concerns with the design and functionality of the existing site.
  2. Using the gathered information to develop an infrastructure for the site and create a sitemap and early wireframes for key pages.
    Digital | RRI Website Redesign: Sitemap
  3. Auditing the content on the site to map out which pages needed to be edited, translated into French and Spanish, or created from scratch.
  4. Developing a contract and project plan with web developer consultants to execute the rebuild of the site.
  5. Writing, editing and designing content for the site, including page text, new audience icons, and header images.
    Digital | RRI Website Redesign: Audience Icons
  6. Managing the review, editing, and debugging of the site by liaising with the web development consultants as well as internal and external stakeholders.
Digital_RRI Website Redesign_New Site
2016-17 Design of the RRI website
Digital | RRI Website Redesign: Old Site
2013 Design of the RRI website