In 2016, Rights and Resources Initiative’s website was steps behind in design and technical best practices, organized in a confusing way, and did not accurately portray the global Coalition’s current work, impact and reach. In order to effectively execute the website‘s visual and content refresh, I managed and followed a multi-step process, which included:
Examining the Google Analytics data from the website to determine key content areas and speaking with staff to identify the main concerns with the design and functionality of the existing site.
Using the gathered information to develop an infrastructure for the site and create a sitemap and early wireframes for key pages.
Auditing the content on the site to map out which pages needed to be edited, translated into French and/or Spanish, or created from scratch.
Developing a contract and plan with web developer consultants to execute the rebuild of the site.
Writing, editing and designing content for the site, including page text, new audience icons, and the home page header image. Conducting an image search to select photos for the various page headers that matched the RRI brand and mission.
Managing the review, editing and debugging of the site by liaising with the web development consultants as well as internal and external stakeholders.
The Rights and Resources Initiative (RRI), Oxfam and the International Land Coalition formed the Land Rights Now Alliance, which has hundreds of indigenous, community and non-governmental organization partners, to work towards securing indigenous and local community lands globally.
In March 2016, the Alliance launched with a campaign that included a social media push. To support the launch, I identified key quotes, facts and photos from our promotional materials to highlight in social media graphics. Then, I created a template for future products and a complete social media package for the launch, which included eight graphics in three languages, as well as a gif. I also helped draft and edit social media language. I collaborated with representatives from each of the founding organizations for photo rights and content approvals. We shared the materials with members of the Alliance for widespread use.
In August 2016, the Alliance held a mobilization to encourage action on the ground and share stories from communities around the world. Using the same process as before, I designed four graphics to share in three languages, drafted and edited social media language, and helped organize a posting schedule to share with all member organizations.
True North Magazine, a magazine conceptualized by students in a joint design and writing course at UNC-Chapel Hill, focused on the emerging volunteer travel movement, or voluntourism. In the creation of the magazine, we strived to keep readers informed about trends in the movement.
As the iPad Director for the design class, I led the creation of both the print and iPad magazine, with the Editor-in-Chief and Art Director, over the course of four months. In order to turn our content into a unique digital experience, I taught myself techniques for interactive iPad design in Adobe InDesign and then worked with the other designers and the writers to build features. I also created a visual style guide and edited various versions of all the pages before preparing them for print and inclusion in the Apple App Store.
In the summer of 2012, I launched WhichWayNC, a mobile-optimized news site about political issues important to North Carolina residents, with a small group of students at Reese News Lab. The site explored how North Carolina’s changing politics were playing out in the community. The project took an experimental look at content creation for mobile devices.
As part of a week of content focusing on the North Carolina education system, I conducted research, created the storyboard and produced this motion graphic. The video, which was released on the site and across social media, compares what the total amount of money cut from the 2012-2013 North Carolina public school system budget, $190 million, could have been spent on.
In partnership with Meg Wrather, I worked with our client liaison at Edthena, an organization bringing feedback for teachers online, to identify the needs of this advertisement video. Meg and I wrote the script and storyboarded the video. We split the design and animation tasks before combining the pieces, adding music and directing the audio voiceover. We built in time for reviews with the client.